Subscription models are all the rage. You can get almost anything delivered to your home or business now for a monthly charge. I previously wrote about the Dollar Shave Club and how it upended an industry and ultimately sold for a cool $1 billion. Here are 3 reasons to consider a subscription model. 1. Loyalty-Customers that purchase items on a subscription basis tend to be more loyal if they are locked into a subscription. They will be less likely to jump ship for a cheaper offer, especially if they are offered special offers throughout the subscription. 2. Cash Flow-Let's not forget about this. Customers are often willing to pay in advance for subscriptions which greatly improves the cash flow of a business. 3. Valuation-Businesses that adopt a subscription model sell for more (possibly a multiple of revenue rather than earnings) than their competitors that do not have a similar offering. There are many ways to convert your existing products to a subscription model. Be creative and repackage your product offering. Customers may end up purchasing more!